45 Best Instagram Theme Ideas & How To Create Them

45 best instagram theme ideas & how to create them

Step up your Instagram game with these 45 incredible Instagram themes ideas!

From Instagram theme ideas to tips on how to create these looks, we cover everything you need to know in order to create an amazing Instagram feed that you and your followers will love!

What Is An Instagram Theme And Why Do You Need It?

An Instagram theme is the overall aesthetic look of your account. Having a consistent Instagram feed can improve your account aesthetic and create a lasting impression on your followers.

Having a cool feed with consistent colors, editing, and theme can often be the deciding factor if a person who lands on your account will follow you or not. The more consistent your Instagram feed looks, the more likely they will hit that follow button and look forward to seeing more from you.

One of the biggest mistakes people make on Instagram is not having a consistent theme. We want to help you find a theme that you will love so we have put together a list of the 45 best Instagram themes currently used by the top influencers.

Click through the different Instagram theme ideas below to find the perfect theme for you!

45 Best Instagram Themes By Categories:

45 Best Instagram Themes Ideas:

Single Color Themes

Some of the best and easiest Instagram themes to create are single-color themes. With a single-color Instagram feed, the goal is to focus on one color and build your feed around it.

1. White Instagram Theme

best instagram theme white instagram theme
White Instagram Feed by @jasminerossol

A simple, clean white Instagram feed is one of the most popular Instagram themes to create. The key to creating this feed is finding a white background like a white wall, bedding, or clothing.

When editing the white Instagram theme, brighten the photo as much as you can, add contrast, increase highlights, decrease saturation, and decrease shadows. You can do all of these edits with a few quick swipes in the Snapseed app by using Snapseed’s Tune Image tool.

For a more detailed tutorial on 10 tricks to edit photos with the Snapseed app, check out our post here.

2. Pink Instagram Theme

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Pink Instagram Theme By @creativeandcoffee

The pink Instagram theme is a cheerful and uplifting feminine theme that puts a focus on pink, white, and light colors. These colors can usually be found in florals, food, fashion, and accessories.

When editing for the Pink Instagram Feed use VSCO to brighten the image and add a slight pink tint to the highlights and shadows under the split toning tool. It’s super easy to do and this VSCO editing tutorial will show you exactly how to do that.

3. Blue Instagram Theme

A blue Instagram feed is one of the best Instagram feeds that showcases cool blue tones.

This can be done by shooting during the blue hour (before sunrise or after sunset) or by using the Temperature tool that can add blue tones to an image. Just about every editing app, including Instagram itself, comes with a Temperature tool that can do this.

instagram theme ideas dark blue instagram theme
Blue Instagram Theme By @fursty

A great example of this theme is by @fursty, a popular outdoors photographer with over a million followers who consistently posts blue photos on his feed to create the dark blue Instagram feed.

4. Red Instagram Theme

instagram theme ideas red instagram theme
Red Instagram Theme By @niki_victoria_

To get an awesome red Instagram theme find stuff around you with red colors and keep all other colors on your feed to a minimum.

You’ll want to look out for simple white and black backgrounds that will accentuate the red color accents in your feed.

5. Brown Instagram Feed

best instagram themes brown instagram feed
Brown Instagram Feed By @leecaruana_

Underexposed and warm photos are best to create a vintage brown Instagram feed.

To get the brown Instagram feed use VSCO’s filter M5 which comes free with the app. Then bring down the exposure and lower skin tone to create the perfect brown feed on Instagram.

Double Color Themes

Mix and match your favorite colors to create these amazing multicolor Instagram themes.

6. Black and White Instagram Feed

instagram theme ideas black and white instagram theme
Black And White Instagram Theme By @jasonmpeterson

Black and white is a classy theme that will always be a great choice for a good feed for Instagram. Just about any editing app including Instagram itself can edit photos in black and white.

To create the Instagram black and white theme open your image on Instagram, go to Filters, and select Inkwell filter that will convert your image to black and white.

7. Teal and Orange Instagram Theme

good instagram themes teal and orange instagram feed
Teal And Orange Theme By @dreaming_outloud

Scrolling through @dreamingoutloud’s Instagram feed you’ll fall in love with her bright and cheery teal and orange color theme. To create this teal & orange Instagram feed, look for backgrounds that have a lot of orange, pink, yellow, and blue colors in them.

To edit this look you’ll need an app like Lightroom that has the ability to edit color hues.

When editing move color hues from reds towards oranges and yellows to get the orange look. Similarly, for blue tones move the hues from blue towards aqua colors to get the teal look.  Increasing saturation for orange and aqua will make these colors stand out.

Follow these steps and you’ll end up with one of the coolest Instagram feeds like this babe Hailey.

8. Pink and Blue Instagram Theme

best instagram feeds pink and blue instagram theme
Pink And Blue Instagram Theme By @debiflue

Pink and blue is a beautiful multi-color theme for Instagram. To get the best colors for this theme, shoot your images during sunrise or sunset when the sun naturally creates beautiful soft pink and blue tones in the sky.

When editing for the pink and blue theme, add pink and turquoise blue hues under the split toning section.

Polarr app is one of the few phone editing apps that has the ability to work with split toning and it’s available for download on the app store for free. To learn more about Polarr’s amazing editing features, check out our tutorial here.

Style Themes

These amazing Instagram themes focus on putting creative spins on patterns and editing styles to create interesting and aesthetic feeds. If you love unique designs, these Instagram theme ideas cover some of the best artistic themes on the app.

9. Clean Instagram Feed

good instagram themes clean instagram feed
Clean Instagram Theme By @meghanrienks

A clean Instagram feed is one of the best themes to create if you love simplicity. A clean theme should look simple, light, and consistent with a focus on a few colors.

When creating a clean Instagram feed, you want the overall look to have a base color like white or a light pastel that will pull the theme together nicely. When editing, only stick with a few colors in your edits and stay consistent. A clean Instagram theme should not look colorful or busy.

10. Grunge Instagram Feed

cool instagram feed ideas grunge instagram feed
Grunge Instagram Theme By @carlygibert

For a grunge Instagram feed, Carly Gibert uses the Afterlight app to filter her images.

To recreate a similar warm grunge feel use Afterlight filters Glen and Cascade and lower the contrast for a faded vintage look.

11. No Filter Instagram Feed

instagram feed tips no filter instagram feed
No Filter Instagram Theme By @viviannn_v

The “No Filter” Instagram feed still has a certain editing look to it but if done right this look should appear to be natural and seem as if no filter was used.

The no-filter Instagram feed can be easily achieved with slight editing in the Afterlight app to increase brightness, contrast, sharpness, temperature, and saturation to get the best natural-looking picture.

12. Minimalist Instagram Theme

Instagram aesthetic ideas minimalist instagram feed
Minimalist Instagram Theme By @maxwanger

If you’re looking for a really simple aesthetic Instagram feed, try the minimalist theme.

To create a minimalist Instagram feed focus on showcasing one simple subject and tons of open space around that subject. Use simple colors and lots of white space to create a minimalist look.

13. Repetition Theme

good instagram feed ideas repetition theme
Repetition Theme By @muradosmann

What started as a hobby and passion project for this couple turned into one of the most copied Instagram photo styles.

Photographers Murad and Natalia started taking photos with Natalia’s hand leading Murad into incredible sceneries and they kept repeating the same photography style over and over again until it went viral and became everyone’s Instagram feed goals.

By using repetition in their feed they became known for this style and grew not only one of the biggest Instagram accounts but also one of the most repeated styles on a hashtag they started #followmeto. The key to creating this Instagram theme is always keeping the same style and placement in the composition of every photo.

14. Geometric Instagram Theme

instagram aesthetic ideas geometric instagram theme
Geometric Instagram Theme By @drcuerda

In their geometric theme photographers, Daniel and Ana use different shapes to tell stories in their images.

They use themselves, props, shapes, and their surroundings plus a little bit of Photoshop to make their super creative geometric Instagram feed.

15. Color Pop Theme

artsy instagram feed color pop instagram feed
Color Pop Theme By @rclayton

The color pop Instagram theme is one with vibrant contrasting colors. To create this theme look for colorful backgrounds and add something small with a contrasting color pop in the image.

Color pop pro-Rosie Clayton finds the most colorful walls and color coordinates her outfits to create a vibrant contrasting look.

16. Top-down Feed

top down theme best themes for instagram
Top Down Theme By @happygreylucky

A top-down Instagram feed features images taken from above looking down.

Creating this theme is a lot easier than it looks. Sina from @happygreylucky has shared some of her top-down image tips that include taping her phone to the ceiling with a cardboard strip and taking the images with a self-timer for the best top-down look.

17. Patterns Theme

best instagram themes patterns instagram theme
Patterns Instagram Theme By @macenzo

Patterns is an awesome and creative Instagram theme to have for those that live in a city or places filled with unique and interesting designs.

Patterns can be found in anything from skyscrapers to windows, stairs, and walls. To create a pattern theme look for repetitive colors, shapes, and forms.

Layout Themes

These Instagram layout themes will help you organize your posts and keep your feed looking neat. From borders to different layout grids, check out these Instagram aesthetic ideas to find a unique way to display your pictures.

18. White Border Theme

instagram aesthetic ideas borders instagram theme
White Border Instagram Theme By @tashietinks

Using different borders and crops on your Instagram feed creates more space and separates the images from each other. Using borders is one of the best Instagram layouts for a simple clean look.

Many apps like InstaSize, VSCO, and Snapseed come with options to add borders around images. Just make sure to crop the image to a square before adding the border to get a symmetrical look.

19. Mix and Match Border

instagram layout ideas mix and match border instagram theme
Mix And Match Border Theme By @andrewkearns

To get a mix-and-match border look like Andrew Kearns use the Preview app and the app’s white borders Vela & Sole. With this look, every other image is cropped horizontally or vertically to create a cool spaced-out look.

Mix and match borders are a great way to organize your Instagram grid to look artistic yet well put together.

20. Puzzle Grid

instagram layout ideas puzzple instagram theme
Puzzle Grid Theme By @juniperoats

If you feel like trying something new to switch up your grid layout, try the puzzle grid theme.

With the puzzle Instagram feed each image square contains a piece of a larger image like a puzzle and when looking at the feed as a whole, the entire pattern is revealed.

21. Quotes Layout

artistic instagram theme quotes layout
Quotes Instagram Theme By @rupikaur_

Adding quotes to your Instagram feed is a great way to switch things up and keep your Instagram feed inspirational.

You can create an Instagram account solely based on quotes, add quotes as every other image to create a checkerboard style, or sprinkle quotes in randomly for a more dispersed quote theme.

Landscape Themes

A landscape theme is one of the best Instagram themes to create for an outdoors photographer. From dreamy pastel feeds to dark landscape shots, check out these Instagram feed ideas created by some of the top nature photographers.

22. Pastel Instagram Feed

cute instagram feeds pastel instagram theme
Pastel Instagram Theme By @iwwm

Wahyu Mahendra from Bali has perfected one of the best pastel Instagram themes on the app. Filled with light pink, purple, yellow, and blue pastel tones his Instagram feed is dreamy and inspiring.

To get this pastel airy look in Adobe Lightroom use the temperate tool to add warmth and the tint tool to add purple tones. Decreasing highlights and lifting blacks will get his flat, lightly faded look. Using a graduated filter can add additional tones like oranges and blues into a beautiful sunset and sunrise photos to create an amazing pastel Instagram theme.

23. Dark Instagram Feed

ig goals dark instagram feed
Dark Instagram Feed By @jackharding

Jack Harding loves to showcase grand landscapes in his photography with a little bit of a darker touch in his editing.

To get a good-looking dark Instagram feed edit by adding a lot of shadows and blacks while also adding lots of contrasting lights such as a bright sky, an ocean, or a lake. To get the dark Instagram feed the images should be desaturated with a touch of blue and green.

24. Natural Instagram Theme

instagram feed ideas natural instagram theme
Natural Instagram Theme By @chrisburkard

Chris Burkard is one of the most followed Instagram landscape photographers yet he keeps his Instagram feed pretty natural looking when it comes to editing.

To create a feed like Chris, focus on showcasing gorgeous colorful landscapes with minimal editing to keep the look natural. Just add a touch of contrast and saturation to enhance the landscape’s natural beauty.

25. HDR Theme

amazing instagram themes HDR theme
HDR Instagram Theme By @maxrivephotograpy

HDR Instagram theme is one that requires a lot of post-processing to get that three-dimensional look.

To create the HDR theme photographers like Max Rive often merge 3 photos together in Lightroom to get the most detail and the best lighting range in an image. The HDR look also requires adding contrast, color, and sharpening.

26. Neon Instagram Theme

cool instagram feed ideas neon instagram theme
Neon Instagram Theme By @erubes1

Eric Rubens is known for his highly colorful Instagram theme filled with incredible sunset colors like neon pinks and purples.

Eric often shares editing tips and really good Instagram feed ideas on his account that include playing with the temperature and tint sliders, adding saturation, and a bit of dehaze in Adobe Lightroom to enhance detail and make the colors pop.

27. Drone Instagram Theme

cool instagram feed ideas drone theme
Drone Instagram Theme By @saltywings

A drone Instagram feed focuses on showcasing pictures from the air via drone.

This type of Instagram theme is becoming highly popular because it shows an angle that was hard to capture before and was limited only to airplanes. Now with the cheap cost of drones, it’s easier than ever to start a drone-themed Instagram account.

28. Fairytale Instagram Feed

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Fairytale Instagram Feed By @larsvandegoor

By using trees, beautiful landscapes and dreamy lighting photographer Lars Van De Goor has created a unique fairy-tale-like Instagram theme.

To get this fairy tale look use lots of green, yellow, and orange color tones in editing and add awesome light rays in Photoshop.

Fashion Themes

Some of the best female Instagram feeds focus on fashion themes with incredible style. These fashion themes are great examples of how different sceneries and editing can be used to create aesthetic-looking fashion feeds.

29. Vintage Instagram Theme

best instagram feeds vintage instagram fashion theme
Vintage Instagram Theme By @tezzamb

Tezza knows how to create the perfect vintage fashion Instagram feed.

Her images focus on wearing unique vintage outfits and editing with lots of warm colors, lots of detail, and grain for that old-school vintage look. The vintage color palette includes desaturated pastel colors like oranges, greens, pinks, and aqua.

30. Light Instagram Feed

cool instagram feed ideas light and airy instagram feed
Light And Airy Instagram Feed By @travel_inhershoes

In her light and airy Instagram feed, Aggie Lal combines amazing fashion and incredible world travels.

To keep her Instagram feed light and uplifting she always makes the whites in her images pop, uses lots of pastel colors and desaturated tones for that awesome light and dreamy fashion look.

31. Greyscale Instagram Theme

different instagram themes greyscale instagram fashion theme
Greyscale Instagram Theme By @mikutas

A well-done greyscale Instagram fashion theme can be equally enticing as a bright and colorful one.

Keep the colors desaturated but add just enough color pop that it’s not quite black and white. Outdoors and the beach is the perfect place to find interesting backgrounds that fit well into the greyscale theme.

32. Eclectic IG Theme

ig feed goals eclectic instagram theme
Eclectic Instagram Theme By @leoniehanne

When it comes to fashion, more detail and color can be beneficial. By showcasing lots of busy yet amazing backgrounds combined with colorful editing, Leonie has created one of the best Instagram themes within the fashion field.

Her editing style includes lots of contrasting colors like turquoise and orange with high detail to show off her eclectic fashion style.

Seasonal Themes

Seasonal themes are good Instagram themes to create for those who live in different weather conditions. Whether you live in a place with lots of snow or in a place that has awesome fall colors, use those settings to your advantage to create these seasonal themes.

33. Summer Instagram Feed

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Summer Instagram Theme By @katerinastavreva

Pretty beaches, palm trees, bathing suits, and lots of water and sky make the perfect formula for creating an amazing summer Instagram theme.

Keep the editing light and airy and focus on lots of light blue colors.

34. Fall Instagram Theme

good instagram feed ideas fall instagram theme
Fall Instagram Theme By @kylefinndempsey

A fall Instagram theme is one of the most colorful seasonal themes to create. To create the perfect fall Instagram feed focuses on capturing lots of trees, farms, and outdoor nature.

When editing for this look increase saturation for reds, oranges, yellows, warm greens, and turquoise blue while desaturating all other colors. You will also want to add lots of contrast to make the fall tones pop.

35. Winter Instagram Theme

best instagram themes winter instagram theme
Winter Instagram Theme By @wisslaren

A winter theme focuses on showing the beauty that comes with winter whites.

To create a winter theme look for landscapes and city shots that are beautifully covered in snow. Keep the temperatures in cool tones to create a wintery look.

36. Spring Instagram Theme

insta themes springs instagram feed
Springs Instagram Theme By @wonguy974

In a spring theme, the main idea is to show the surroundings come alive with spring colors after a long winter.

In the surroundings look for colors like pinks, greens, and lots of bright sun for that uplifting spring look.

Travel Themes

From all the cool Instagram feed ideas, travel themes are some of the most fun to create. Travel themes can focus on destinations like tropical and beachy or different editing styles like colorful or gloomy.

37. Colorful Instagram Theme

ig feed goals colorful instagram theme
Colorful Instagram Theme By @jacob

When it comes to creating a colorful Instagram feed think of adding lots of saturation, detail, and contrast. In a colorful Instagram theme, you can really have fun with editing and get really creative.

Sunrises and sunsets can add tons of great natural color tones and don’t be afraid to experiment when it comes to editing. In a colorful Instagram theme, no color is off-limits.

38. Gloomy Instagram Theme

aesthetic feed dark instagram theme

Gloomy Instagram feed is one of the most popular editing looks on Instagram. To get the gloomy theme shoot your images during the blue hour or on overcast days. These weather conditions will naturally provide a gloomy look in the images.

To get the cool tones during editing lower the warmth tool towards the blue tones, desaturate the colors and keep the images pretty dark to get that dark gloomy look.

39. Dreamy Insta Theme

dreamy instagram theme instagram theme ideas
Dreamy Instagram Theme By @reneeroaming

Unlike the gloomy theme, a dreamy Instagram feed is filled with colorful pastel colors.

To get the dreamy look shoot your images after sunrise or sunset when the sun is shining bright and the sky is colored in beautiful pastels. When editing the image, add warm tones with the temperate tool, add brightness, contrast, and saturation to create that warm dreamy Instagram theme.

40. Tropical Instagram Theme

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Tropical Instagram Theme By @gypsea_lust

If you spend a lot of time around beaches and green scenery, a dreamy tropical theme is one of the best Instagram themes to have. Everyone’s favorite travel couple @gypsea_lust and @doyoutravel have perfected the most amazing tropical theme by enhancing turquoise blues and showcasing their perfect tans.

To get this look they edit their images in Adobe Lightroom and make color adjustments towards aqua and orange tones for that amazing tropical look they are known for. Talk about IG feed goals!

41. Rustic Instagram Feed

aesthetic feed rustic vintage instagram theme
Rustic Instagram Theme By @rusticbones

Warm tones and a light fade can create a really artsy-looking rustic Instagram feed.

In order to have a rustic Instagram feed, the images need to be a bit dark with lots of blacks and shadows yet little contrast. Use VSCO’s Fade tool to fade out the dark areas and the White Balance tool to add warm temperature to the image.

Other Lifestyle Themes

Lifestyle Instagram feed themes focus on showing a certain type of interest or passion. Whether you’re a foodie, love working out, or do makeup tutorials, these different Instagram themes are perfect to show off your favorite hobbies and skills.

42. Foodie Theme

lyfestyle instagram themes foodie theme
Foodie Instagram Theme By @girleatworld

Travel girl Mel takes us on a journey around the world by showcasing different and unique foods in each country that she travels to.

But you don’t need to travel the world to be a foodie! A food theme can really be anything from showing off your daily smoothies, vegan meals, ice cream, coffee, or any food you favor.

43. Fitness Instagram Feed

instagram feed theme ideas instagram fitness theme
Fitness Instagram Theme By @buffbunny

Instagram fitness theme is a great way to keep yourself and the people around you motivated to stay fit.

With a fitness theme, you’ll want to share workout videos, progress pics, and anything fitness related that would inspire you and your followers to hit the gym and get fit!

44. Beauty And Makeup Theme

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A beauty and makeup lifestyle theme is a great outlet to showcase your makeup and beauty routine.

If you’re thinking about starting a Youtube channel focused on makeup tutorials, having a beauty Instagram feed to go along is a must.

45. Pet Theme

cute instagram themes instagram pet theme
Instagram Pet Theme By @sukiicat

For all the pet lovers out there, it’s totally trending to have a cute pet Instagram theme for your furry friend.

Some of the biggest accounts on Instagram are all pet-themed and people love to see them! Showcase your cute friend’s adventures in an all-pet theme like the furry princess @sukiicat.

With so many good Instagram feeds to choose from, these Instagram feed tips were compiled to help you find a new theme for your Instagram account that you’ll be happy to share.

From lifestyle themes to different editing styles and layouts these top themes cover anything from landscape to fashion, travel, and more.

The next step after finding the perfect theme is creating and editing pictures that will fit your feed.

If you’re new to photography and editing, it can all seem very intimidating but it doesn’t have to be. Check out our posts on the best beginner camera for social media and editing tutorial for the Snapseed app to start creating incredible photos to share on your feed.

Are you thinking about trying any of these themes? Which ones were your favorites? We want to hear in the comments below!

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21 thoughts on “45 Best Instagram Theme Ideas & How To Create Them”

    1. Thanks, Brian! You’ve got an awesome nature theme! There are so many amazing themes on Instagram, it was hard just choosing 45. Glad you enjoyed the post!


    1. Hey Yoko,

      The first thing I noticed about the @chowchowland account is that her images are very bright and have very low contrast. You can achieve this effect by increasing brightness and lowering contrast in your editing app. You can also use a “Shadows” tool to reduce shadows and brighten dark areas in your photos.

      Colorwise her photos have a lot of blue and purple tones. Most editing apps have “temperature” and “tint” tools that can edit color tones super easily. For this look try moving temperature towards blue tones and tint towards purple tones. You can also play around with Instagram’s “Color” tool in the editing section by adding blue and purple tones in Shadows and Highlights.

      I hope this helps get you started!

  1. Thx so much for this great post! I am new on instagram and would very much app.your advice…i am not sure which theme shall i use..
    Me and my son are traveling few times oer year and we live at the coast so our pictures will be mostly related to the sea, nature and traveling.
    Can you please check out our instagram what we have done so far and advise us? daretodream_fantasy
    Many thx in advance and looking forward to read more of your posts and infos!

    1. Hey Ana,

      I checked out your Instagram page, beautiful photos!

      If you live near the beach an easy theme would be a Teal & Orange one since you already have a lot of those tones in your photos naturally. If you enjoy shooting sunset or sunrise photos, you can also go for the Pastel or Colorful themes that have a lot of pink and purple tones in their images. Or another fun theme would be Minimalist where you focus your images on certain subjects that stand out.


    2. Hello Anna

      That’s a amazing thank you for sharing your tips and time with everyone.
      We are struggling a lot but we start all over again with our feed and see if one day we are able to achieve our goals.
      If you have time for a minute to give us any advise we would be so great full ?.
      Have a beautiful day and heads up for the work you do.

      1. Your feed looks so lively, I love it! Don’t be afraid to try something new and switch things up. It took me a while to find an editing style that I like as well. If you’re looking to grow your audience, try Reels and video. It’s a great way to get exposure to new audiences.

        Cheers, Laura

  2. I don’t have a habit of leaving comments, but this was really good and helpful, thanks for the amount of effort you put in here.

  3. hey great post! quick question, what would you suggest if i already have a gallery full of pictures of me in different outfits.. and lets say for example i choose the pink color theme. Do i simply apply a color filter on top of the picture or do you have better suggestion?

    1. Hey Noa,

      The most consistent look would be if you color matched your outfits to fit your theme but that’s not always possible. If you used a similar color filter to all of your photos (ex. one with pink undertones) it should provide an overall consistent edit and look to your theme.


  4. Thankyou so much for such a information but i am very confused about my page theme can you please help me over there i had recently started my page on instagram if you have some suggestions please help me thankyou.
    my instagram page is (__writeratheart) .

    1. Hi Noor,

      If you’re just starting out I would suggest testing out a few different themes and see which ones you like the best. Based on your current colors I think the Vintage or Eclectic themes would fit your page great.


  5. Hi Laura. Thank you for this. It’s really helpful and much appreciated. My feed is really a mess, looking for a way out lead me here. After this beautiful write up I’m thinking vintage. What do you suggest and any preset recommendation will be much appreciated. @themojolafamewo IG

  6. I love this blog post! I’m currently working on a blog and I’m finding it really helpful to read posts like this one.

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