The California Roots Music and Arts Festival is the perfect summer festival with a blend of reggae and rock vibes. This festival offers great music, a variety of food trucks, beer gardens, and even free yoga classes. We were in for a treat when Designer Shoe Warehouse asked us to attend their California Roots Music and Arts Festival pop-up shop with Merrell.
The California Roots Festival was the second stop on DSW’s “March On 2017 Summer Festival Tour”. Both of us have been huge fans of DSW and Merrell and were super excited to spend the whole day hanging out with them at the pop-up shop enjoying the festival experience.
Priscilla grew up in Northern California, just an hour North of Monterey where California Roots was held. She had been to several events in Monterey but never to this festival, which was also a first for Laura. We love experiencing new things and California Roots Festival was the perfect opportunity to explore Monterey. The weather was perfect – with a cool ocean breeze and a quick drive takes you right to the coast full of quiet rock beaches and plenty of seal watching. This cute beachy town along the California coast is a picture-perfect place to host a festival.
The festival phenomenon is here for a reason. A weekend full of fun, food, dancing, style, and music. What more could two girls having a Fun Life Crisis ask for? The relaxed feel of Merrell shoes and DSW style was the perfect fit for the California Roots Festival.
The festival lineup featured bands such as Rebelution, Iration to Matisyahu and Nas, just to name a few. All of the musicians were extremely talented and supportive of the reggae lifestyle, bringing the festival to life.
The DSW Pop Up Store
One of the biggest attractions of the festival was the California Roots fashion.
California Roots clothing consisted of lots of tie dye, bringing back styles of the 90s and the vibes of the 70s.
The DSW pop up shop stood out in its unique construction and customer interaction. We got to hang out at the shop and meet everyone that represents the Designer Shoe Warehouse team.
The highlight of the pop-up shop was the intricate handmade one-of-a-kind bracelet station. Each bracelet was individually stamped with a metal marking press and then darkened with an ink pen to create designs exclusively for the Merrell brand. Then festival goers could decorate the leather band bracelets with some colorful beads and create their own California Roots fashion takeaway.
Typically known for its comfortable hiking shoes, Merrell summer efforts feature many types of warm weather sandals that are not only stylish but also comfortable.
As an outdoor enthusiast, the comfortability of a shoe is extremely important and let us tell you, walking in Merrell shoes is like walking on clouds.
Then there was our favorite part – the photo booth. Using an extremely easy-to-use iPad photo booth with the ability to directly email a GIF of your photos, DSW nailed its creative approach to attract festival goers.
As soon as the sun came out, California Roots Festival attendees were swarming the shop to join in on the festivities. It was so much fun seeing the DSW pop-up shop in action, making Merrell bracelets, and meeting everyone at DSW.
What to Wear
California Roots is a great festival to show off your summer fashion. Much of the festival fashion, as we observed, consisted of simple but bright colors, denim accents, and lots of fun jewelry. The crowd’s style ranged from casual to eclectic while the atmosphere was mellow and down-to-earth. But while we all want to look cute, it’s more important to wear clothes that are very comfortable and festival goers wouldn’t mind spending the whole day and evening in.
If you are heading to a summer festival, make sure to bring durable and comfy shoes because you will be dancing and walking around all day. Our favorites are the DSW Merrell Around Town Backstrap and Merrell Around Town Buckle Slide sandals.
DSW Merrell shoes are the perfect shoes to wear to an all-day reggae rock festival because they are meant for outdoors and are built to be worn all day without rubbing your feet. We personally wore Merrell’s all day at the festival and our feet were as happy at 9 am as they were at 9 pm.
A big THANK YOU to DSW and Merrell Outside for inviting us to spend the weekend in Monterey hanging out at the California Roots Music and Arts Festival. No better way to kick off the summer season than with great music, festival fashion and amazing company.
This post was sponsored by DSW. All opinions expressed in the post are my own and not those of DSW.